When selling a property, the most important part of the advertisement – beyond floor map – are the pictures taken of it. According to the experience, it’s not quite obvious how to take some such quality photos, which will “sell” the property for us.
Before we start, let’s clean up! It’s a great mistake if we think, that the several weeks old mist or the lack of mopping will not be noticed on the pictures. Another essential task is tidying up. Everything should be put to its place and let’s check, how could be the space even more spectacular. Let’s look at a few interior design magazines and get some ideas from the photos in them: there is no mess, color- and style cavalcade or too many decorations. It’s advised to move from room to room and always prepare the given room for the perfect photo. This can be quite difficult task when the property is inhabited, since the amount of personal objects and furniture should be decreased to a level acceptable by an outsider. If necessary, move the excess chair or commode to another room during taking pictures. Most of the decorations should be placed behind closed doors and the remaining should be arranged nicely. Let’s turn on all the lights even in daylight! Use wide angle lens to catch the most of the room in one frame. Emphasize the good features, such as large window, cozy alcove or the beautiful hardwood flooring. At bathroom and kitchen, the feeling of hygiene is the most important. Here the metal surfaces should be shiny, glass doors and mirrors should be freshly cleaned to show the glamour. If possible, let’s provide a picture of all the rooms to the advertisement.
Some disincentive examples that are regularly appear among property advertising: drying underwear in the bathroom, full trash bin in the kitchen, unmade bed in the bedroom, or dirty clothes on the floor. Although the prospective buyer will purchase the property not our personal objects, yet all this counts a lot with him when deciding, whether he comes to see the apartment or house, or not. In case of a house, choose a shiny day for taking outdoor pictures for the sake of real bright colors. The principle of order still should be valid: tidy up the garden, trim the grass, even stairs and paved parts should be washed up. Take several photos of both the house and garden from different angles.
If you would like to distinguish your advertisement among the lots of others, ask home staging advices from an interior designer for the preparation.