Red is one of the three elementary colors. The most striking member of the color wheel, that’s why it is beloved by many people. Its complementary is green.
As a physiological effect, red increases blood pressure, has exciting effect on nervous system, fasten metabolism, it’s activating effect increases vitality but causes stress and makes one nervous at the same time. It is the most noticeable at daylight. We associate to love, sexuality, fire, blood and war by it. It means danger and prohibition in symbolism, that’s why it is used for danger signals in traffic. It is frequently used at groups of disaster protection and healthcare companies, just think about Red Cross and fire departments. In old times red was one of the most expensive clothes dyes which was made of cochineals or dye-murexes, thus only the rich could afford it, so it was connected with wealth also (e.g. carmine edged togas of ancient Romans, robes of the cardinals). The red lamp quarter got this name not by chance also.
Red has the most intensive narrowing effect among warm colors, that’s why we feel the room in this color much smaller. It is a food-color, so fits well for dining room and kitchen but it can be used in home office too because of its stimulative effect. Many people paint the walls of their bedroom red because it is the color of love. But this is not a good solution for a long term, it causes sleep disorders and nervous tension. The bedroom should be calming, if red is desired to bring in anyway, it shouldn’t be seen from bed. For example, lay a red carpet, paint red only the wall behind the bed, put a bedspread or cushions on the bed which will be put away before sleeping. Handle it cautiously anyhow, because it is a very intrusive and aggressive color. Use it rather on accessories or as a focal point at home. Its strength can be blunted with white or cream. It looks very good in combination with black, dark brown or grey. Its deeper tones are more elegant, for example claret or burgundy red. These were frequently used as background color for gilded framed paintings as a gallery.
Feng Shui assigns red to fire element. It is the color of Jang, the male side. It belongs to the 1st chakra (root). This is the color of good luck in China.
It is used by very dashing, fast-expanding, mass-producing companies in business life as color of their logos or products. It comes into view immediately on the shelves of the shops or in the advertisements.
It’s not an easy task to create a real elegant red interior, so ask for help of an interior designer-color adviser already for planning!